According to this Retail TouchPoints article, "RFID technology is far from new; in fact, it’s already been through not one but multiple hype cycles, including a jumpstart provided by Walmart in 2003 when the retailer mandated RFID tagging by its top 100 U.S. suppliers (and continuing to today)." Even though it took over 20 years to gain traction in retail and other industries, it's now moving full steam ahead.

Excerpt: "RFID-powered solutions offer customer-facing benefits, like the fitting room technology that Under Armour has deployed. Customers take RFID-tagged apparel items into the fitting room, and the tags activate a touchscreen that allows shoppers to learn more about the item via detailed product images and descriptions, as well as communicating with Under Armour associates to request different colors, sizes and more. It’s a good match for Under Armour, which offers products requiring a more considered purchase journey."

For more, check out these "five examples of retail RFID deployments that highlight how the tech can solve various industry pain points": https://www.retailtouchpoints.com/features/trend-watch/from-supply-chains-to-fitting-rooms-rfid-demonstrates-its-retail-versatility

Did you know TDX Tech can install Crave Retail’s fitting room technology mentioned in this article? Learn more about their disruptive RFID solution here: https://www.tdxtech.com/technology-solutions/crave-retail-interactive-fitting-room-solution/