It’s no secret that technology is transforming the customer experience at brick-and-mortar businesses—and convenience stores are quickly joining the revolution. Solutions like smart shelves (e.g., ESL), digital signage, and the use of "big data" are leading the charge.

According to this C-Store Drive article, "[t]oday’s convenience stores are not the traditional model of the past, they’re evolving to meet the ever-changing demands of consumers." Due to customer needs "[t]he convenience store industry is undergoing a significant digital transformation, driven by the adoption of smart technology.

Excerpt: Regarding digital signage, "This technology not only captures the attention of shoppers but also provides valuable insights into customer behavior, enabling store owners to tailor their marketing strategies accordingly with product placement, end cap displays, eCommerce campaign itegration [sic] on physical signage, and seasonal promotions."

Check out the entire article to see how technology is improving the experience for c-store customers: https://www.cstoredive.com/spons/revolutionizing-convenience-stores-the-role-of-smart-technology-in-enhanci/745034/

Did you know that TDX Tech can help you procure, deploy, and install the latest technologies to enhance the #customerExperience at your #retail establishment? Learn more: https://www.tdxtech.com/industries/retail-technology-solutions/