According to this Retail TouchPoints article, "...the fitting room has been a longtime necessary-but-evil curse plaguing the store." But, thanks to the adoption of "...RFID, coupled with the implementation of connected technology..." it is creating "...new opportunities for brands and retailers to streamline fitting room operations and improve customer experiences."

Excerpt: "Under Armour initially announced its use of fitting room technology from Crave Retail in its UA Brand House City Concept in 2020, promising it would add “yet another layer of service and ease to the athlete’s in-store experience.” The concept, more than 18 months in the making, incorporated feedback from UA’s consumer base to ensure all elements, including technology, met an intentional need."

Learn more about the future of fitting room technology and why retailers are utilizing it to enhance the customer experience: https://www.retailtouchpoints.com/topics/customer-experience/how-under-armour-turned-fitting-rooms-into-cx-and-data-gathering-differentiators

TDX Tech can procure, deploy, and install Crave Retail's fitting room technology at your brick-and-mortar locations. Learn more: https://www.tdxtech.com/technology-solutions/crave-retail-interactive-fitting-room-solution/