According to a recent Digital Signage Today article, “62% of shoppers have purchased a product directly after seeing it advertised on an in-store screen.” As retailers look to increase engagement and drive sales, digital signage continues to prove its value as more than just an
As cities look to improve connectivity, accessibility, and the overall public experience, smart city kiosks are playing a growing role in modern urban infrastructure. According to a recent Kiosk Marketplace article, “[t]he pace of smart city kiosk deployments appears to be increasing in the United
Digital signage is continuing to play a larger role in how hospitality companies enhance guest experiences across their properties. According to this Retail Customer Experience article, “hospitality companies are creating spaces that evoke an emotion, whether that’s 3D displays by the pool, virtual avatars to
As digital signage and display technology continues to evolve, many organizations are rethinking how they use screens in their spaces. According to this Technology.org article, “[t]raditional screens such as LCD panels and projectors are gradually being replaced by more advanced solutions like the led video
As retailers continue to rely on mobile devices for daily store operations, consistent performance across those devices remains a key part of store execution. According to a recent blog by Cisco, 86% of retail “…professionals state a lack of visibility impacts their ability to manage
As retailers look for ways to attract in-store traffic, some are turning to digital signage to stand out among their competitors. According to this Tech Bullion article, “76% of consumers have entered a store they’d never visited before simply because a digital sign caught their
In retail environments, aisle end-caps are commonly used for featured product placement, and many retailers are now incorporating digital signage into these displays. According to a recent Modern Retail article, major retailers are “…beginning to install digital screens on end caps as they expand their
As digital signage technology evolves, companies are introducing updated software tools and hardware designed to support more personalized and efficient content delivery. According to a recent Digital Signage Today article, BrightSign’s “…latest players and AI-powered object detection capabilities drive captivating, personalized and interactive signage…”
Recent data highlights just how powerful digital signage can be in influencing shopper behavior. According to this Digital Signage Today article, “appealing window displays alone are estimated to boost in-store foot traffic by 23%, while in-store displays are estimated to inspire from 80% to 478%
As customer expectations continue to rise, digital signage has become a key technology shaping how retailers communicate, engage, and monetize their spaces. According to this rAVe [PUBS] article, “[r]etail has long been the proving ground for digital signage innovation, fueling the rapid rise of retail
As retailers work to keep up with new challenges, studies show that self-service kiosks are playing a major role in shaping the future of shopping. According to a recent Kiosk Marketplace article, “The global Retail Self-Service Kiosk Market is experiencing rapid growth as retailers increasingly
According to this Robin Report article, “…digital end cap displays are generating 37 percent higher engagement rates than traditional signage.” The decline of the traditional end cap isn’t solely tied to technology, but has more to do with the data behind digital end caps. “These