According to this Digital Signage Today article, "in-store digital engagement not only improves the shopping experience, it also provides retailers with valuable customer behavior data they weren't previously collecting." And one way retailers are doing this is "...by incorporating familiar digital experiences into stores, such as self-service screens."

Excerpt: "...interactive screens can also act as virtual sales assistants, freeing up associate time, and letting shoppers know all variants of the product they're looking for – whether in store or not – and then using AI to analyze their preferences to begin surfacing personalized recommendations based on what they're looking at. All of this happens within the in-store experience, where customers are benefiting from a differentiated and curated shopping experience..."

Check out this article to see how to transform your customers retail experience by implementing signage technologies and more: https://www.digitalsignagetoday.com/articles/how-to-transform-retail-customer-experience-using-ai-digital-signage-self-service/

Did you know that TDX Tech can help your business procure, deploy, and install the latest signage technologies at all your brick-and-mortar locations? Learn more: https://www.tdxtech.com/technology-solutions/digital-signage-kiosks-wayfinding-solutions/