Locking up Essential Products is Alienating Shoppers…

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Target and Walmart Have It Wrong. Locking up Essential Products Is Alienating In-Store Shoppers

Locking up Essential Products

 

According to this Fast Company article, a recent survey from Verkada found that "71% of shoppers said that anti-theft deterrent measures—which include locked cabinets or shelves, gated exits and checkout lanes, and limited operating hours—made them less likely to purchase items in-person." So, "The question is, are retailers responding effectively? And do those responses actively hurt their profit if they end up turning off a significant percentage of shoppers?"

Excerpt: "It’s an increasingly familiar sight in many U.S. retail stores: throngs of items locked up behind glass or bars in an effort to thwart thieves. While it may make buying razor blades or baby formula at a pharmacy or big-box store a pain, retailers are evidently taking the threat of theft seriously—seriously enough to shutter stores."

Check out this article to see why locking-up merchandise is alienating in-store shoppers: https://www.fastcompany.com/90981809/retail-chains-locking-up-essential-items-shampoo-deodorant-store-shoppers-stop-coming


Did you know that TDX Tech can help procure, deploy, and install the latest Verkada solutions? See how their products can be a safe, but more inviting security-alternative for retailers: https://www.tdxtech.com/technology-solutions/verkada-security-solutions/

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